The Application And Design Of Chinese Costumer In The New "Six Rites" Occasion Based On The Costumers’ Requirements

Since ancient times, marriage is a great event in life, the wedding also became one of the most solemn occasion in all one’s life. The competition in the wedding dress market is becoming more and more fierce. in the fusion of Chinese and Western culture market environment, businesses have transformed the model to cater to the market, such as the “NE·TIGER”,“Rose Studio”,“Shanghai Tang ”that has been in development for forming of Chinese clothing brand. How to make the wedding of Chinese style clothing design innovation and development to meet the market demand is the focus of this study.Through the questionnaire survey and the research and analysis of Chinese style clothing brand, find the market blank of Chinese style clothing design in the marriage custom occasions 。 From the point of survey requirements, lack of the cognition of traditional marriage custom and attention, and now the marriage is just lack a “ceremony”, wedding dress design is also with the “ceremony” is an indispensable important component, which dates back to the traditional Chinese “six rites” culture and the ancient marriage clothing elements。And innovation in line with the modern culture and dress of stretched into new “six rites” Chinese style clothing,and extension of creative into line with modern culture and dress code of the new “six rites” Chinese clothing, Mainly studies the design and collocation of Chinese style clothing in new six ceremony occasion. Efforts to create a full set of marriage family of Chinese style costume service mode. Through research and analysis, the contemporary human pay more attention to the six rites: see relatives, marriage proposal, engagement, take wedding photographs, escorting, wedding. They are the new “six rites”; it is different from the traditional “six rites”, both the continuation of the traditional customs, and added a new modern rite. It is to follow the time, also be extended to a clothing and accessories and peripheral products, color, style and story meaning comes from all previous dynasties clothing elements and the demands of consumers, and also pay attention to with your partner, your elders, relatives and friends in the same situation as a whole outfit effect.This paper first research on the history of traditional culture,then research and analysis the current consumer market demand. At first, research the traditional marriage “six rites” and clothing styles, selected representative dynasty to analysis,secondly understand the phenomenon of marriage custom and clothing styles, and through the questionnaire survey analysis of consumer demand, enumerate the Chinese clothing brand to analysis. Finally, it is concluded that the new “six rites”culture idea,and Chinese style clothing innovation design in such a situation.