The Strategy Research Of Package Design Of Cangzhou Agricultural Specialty

Nowadays,urban size is continually expanding in the course of modernization and industrialization.The safe and pure agricultural specialties are the symbols of modern social product which is pursued by the society and they are increasingly popular.The unique specialties are gradually entering in the field of production and circulation of modern commodity market,and becoming an indispensible part of the territorial economy.Commercial profit-push often overwhelms cultural exploration which leads to the same package design that lack of cultural connotation.It is necessary to study the package design of the agricultural specialties and lead a kind of natural specialties culture.Changzhou lies in the northeast of Hebei Province,facing the Bohai Sea to the east,near Beijing and Tianjin to the north,and Shandong to the south.Golden silk jujube sell well both at home and abroad,and has become one of the most important economic pillars and most influential specialties of Cangzhou.Start with understanding the local agricultural and specialties as well as collecting the current packages,the paper aims to study the current situation and analyze the shortage of package design of Cangzhou's specialties,to research a set of improvement strategy that directed to the package design.The thesis discusses the innovation of the package design from a multi-aspect including but not limited to the heritage and highlight of regional culture,local design element as well as brand building.This thesis proposes the idea of comprehensively improving the specialties package design by means of comparative study and case study,so as to let the package of Cangzhou local agricultural specialties walk out of Hebei province,be known to China as well as the whole world.