Research On The Redesign Of The Pastry Packaging Of Jiuruzhai,a Time-honored Brand In Changsha

With the development of the new era,simple practical packaging can no longer well stimulate consumers’ desire to buy,more and more consumers pay more attention to the added value of products.In short,product packaging that meets the different needs of consumers can promote the sale of goods.China time-honored brand refers to a brand with a long history,excellent products and skills,social recognition and good reputation.At present,changsha "nine such as" as a one hundred-year-old old brand,after investigation found that the visual image of the brand exists weak brand image,packaging,packing modelling is conservative and old problems such as lack of cultural connotation,failed to reflect the culture of one hundred years old,and can’t attract consumers’ attention,well that in the fierce market environment,lack of market competitiveness.Therefore,this topic tries to take changsha regional culture as the starting point,combine the modern design concept and aesthetics,and redesign the packaging of the cakes of changsha time-old Chinese brand "jiuruzhai",so as to expand the brand awareness and increase sales,and attract more young consumers.The packaging redesign of "jiuruzhai" cakes takes local culture as the starting point to increase the cultural added value of product packaging.On the one hand,the brand "jiuruzhai" can use the influenceof changsha regional culture to promote its own products and promote sales.On the other hand,well-known time-honored brands can also be relied on to promote the growth of tourism and the development of local economy.To protect and promote the development of laozihao not only inherits and develops the national culture.At the same time,for other time-honored brands to provide a design idea.