Chaohu Specialty Whitebait Packaging Design

Chaohu whitebait, ancient times known as "residual "fish", "Yu Yu fish", "fish", "fish enjoy empresssay.60’s Chairman Mao visited Hefei, Chaohu whitebait steaming egg is a famous dish in his reception. In the early 1980s, Chaohu Protosalanx sold overseas, but Chaohu Protosalanx has not a decent brand, long hanging in Taihu Lake under the name of OEM sales. Chaohu Lake were selected specialty whitebait packaging design as a topic, mainly Chaohu incorporated Hefei, Anhui development of Lake City, Chaohu Lake is located tourist destination, now vigorously develop the central Chaohu tourism background, in the development of Chaohu tourism at the same time, how to improve the packaging design of Chaohu specialty whitebait put forward one’s own thinking.Chaohu local culture, this paper carries on the analysis, status of Chaohu specialty whitebait packaging on the basis of market research and existing problems were analyzed, discusses how to reflect the manifestation of the regional culture of Chaohu Protosalanx packaging design, and Chaohu Protosalanx packaging design pattern, color, shape and material to re design, put forward to package with regional culture of Chaohu Chaohu specialty whitebait packaging design. I used in the geological community famous dating back about 248 million years Chaohu ichthyosaur fossils as a design element to refine, and put the symbols used in the packaging design of Chaohu specialty whitebait. Through Chaohu specialty whitebait packaging design case analysis to explore using graphic language to express Chaohu the geographical and cultural characteristics of feasibility, and pay attention to the importance of environmental protection and green design. Hope based, Chaohu Fuhuang Sanzhen food group whitebait packaging provides design reference and enhance the competitiveness of Chaohu specialty whitebait packaging design and whitebait products market, promote the development of tourism economy in Chaohu.