| Thanks to the development of national economy,tourism has become more and more the mainstream way of people’s leisure and entertainment.Before returning home,Metropolitancities buy some local specialties as gifts for their relatives and friends.However,in the form of the epidemic,consumers have mostly turned to online platforms such as Taobao,Jingdong,Douyin and Kuaishou,thus expanding the market prospects of local specialties.Local specialties can best reflect the local ethnic characteristics and show people the culture and local customs of a region,which is equivalent to the name card of the region.This paper takes Bei Qishen brand local specialty as the research object,carries out inheritance and innovation from the regional culture of Greater Khingan Mountains,and integrates and applies representative elements effectively to give new artistic charm to the regional culture of Greater Khingan Mountains,which helps to improve the national identification in the packaging design of local specialty,reflects rich and profound cultural deposit,and returns the local specialty culture to its origin.From the perspective of exploring the regional culture in the packaging design of local specialty products,the project upgraded the packaging design of local specialty products in the context of regional culture in the Greater Khingan Mountains and made goals.The main content of this paper is firstly to investigate the existing local specialty packaging on the market,and to study the regional culture,packaging structure,brand characteristics and other aspects of local specialty packaging.Starting from Beiqi Shenshan specialty,this paper firstly makes an extensive investigation and analysis on the packaging design of the current brand,summarizes the problems in the packaging design of the current brand,and then makes an in-depth analysis on the improvement methods of these problems.It includes exploring relevant elements that represent the regional characteristics and cultural characteristics of the Greater Khingan Mountains,and combining the above relevant elements with the packaging of local products,so as to complete the packaging design of the brand local products based on the culture of the Greater Khingan Mountains region.By improving the packaging design of products,the added value and popularity of the products can be enhanced,so as to raise the attention of local residents,enterprises and consumers to the local specialties and promote the economic development of the region.The promotion of brand image combined with local cultural characteristics can convey a kind of green consumption concept to consumers,which is conducive to the cultivation of consumers’ green lifestyle and ecological consumption concept.It is hoped that the packaging design can promote the sales of local specialties and the economic development of Greater Khingan Mountains,and make people pay more attention to the exploration and inheritance of regional culture. |
