Research On The Influence Of Nostalgia Psychology On The Cultural Identity Of Chinese Traditional Costume

Based on the characteristics of clothing nostalgia, nostalgia road Manman(2008) volume table compiled revised form suitable for the study of nostalgia measurement table. On the basis of discussing the relationship between nostalgia psychology and the cultural identity of Chinese traditional dress, the influence mechanism of nostalgia psychology on Chinese traditional costume culture identification is discussed, and the research hypothesis and theoretical model are proposed. An empirical study on the Chinese traditional costume culture identity scale(Chinese traditional dress culture recognition) compiled by Wang Yu(2014). Research results show that:(1) Nostalgia scale revised and China traditional costume culture identity scale has high reliability and validity, the nostalgia scale consists of 20 items, divided into three factors:personal, social and family nostalgia. Chinese traditional costume culture identity scale consists of 29 items,the same is divided into three factors: perception,behavior intention and cognitive pride. Three dimensional structure in conformity with the original hypothesis.(2) There is a significant correlation between the three dimensions of the nostalgic psychology and the cultural identity of Chinese traditional dress. And construct the corresponding influence model. The "personal nostalgia" to "consciousness" and "behavioral intention" and "cognitive proud" of the three factors all have significant positive influence; "social nostalgia" has a significant negative influence on "behavior intention", "pride of cognition" have a significant positive correlation; "family nostalgia" to "consciousness" "behavior intention" and "cognitive proud" of the three factors all have significant positive influence.