Research On The Packaging Of Tea In South Fujian

China has a long history of tea culture and it is particularly represented by the tea culture of Southern Fujian Province.Southern Fujian Province has been rich in tea for over one thousand years and it is reputed for its tea culture.Its Tie Guan Yin of Anxi is widely known overseas and popularly distributed all over China.The tea market has rapidly developed and seen a bright future,thus Southern Fujian Tea is also separately appreciated both in China and overseas.The most important way to let the consumers recognize the tea is the package of tea products.Therefore,it will help the consumers to cognize the Southern Fujian Tea to study on the packages of tea products.At the same time,this will be beneficial to design a delicate tea package which is characterized by national traditions and local features.On one hand,a recognized tea package can spread the local culture into other region and inherit the tea culture by generation by generation;on the other hand,this can promote the sales of Southern Fujian Tea,which expedites the economic development of local economy and improve people's living standard.In order to promote the performance and quality of external package of tea products in Southern Fujian,the author makes a series of researches.This paper is based on the tea culture and attributes of tea products in Southern Fujian and makes a research on the traditional tea product package design and current condition of tea product package.Then it finds the drawbacks of traditional tea product package in Southern Fujian explore the excellent attributes of traditional tea product package in Southern Fujian and abandon the obsolete packages.Combining the new designs of tea products,new concepts and solving the current issues of tea product,this paper comes up with relatively advanced package design concepts for the tea products of Southern Fujian,which help to discover new features of Southern Fujian tea products and extend new designing methods.This study applies the studying methods of references analysis,qualitative analysis and case study.At first,it reviews a large amount of references and deeply analyzes the collected data which contains the historical evolvement of tea product packages in Southern Fujian.Secondly,it makes a comparative analysis about the currently existed traditional tea product packages and successful tea products packages,and then it combines the exclusive features and cultures of Southern Fujian tea in order to find the shortages and provide some suggestions for designs of tea product package.Fujian ancient houses experienced a long period of time.They are the most representative art from in Fujian traditional elements.Through the perspective of contemporary analysis study on tea packaging design to its tea culture as well as links with the ancient houses of Fujian architecture graphic symbols,and let the tea packaging design has more Chinese characteristics.So At last,this paper make a case study with Bama tea packaging design,Through analysis Bama tea packaging design of status,and features,and design concept,and brand image,finds its advantages and disadvantages,on Bama tea packaging design in the F ancient houses building graphics symbol of application strategy,and heritage and innovation,for analysis and summary.Then it proposes some suggestions for the package design of Bama tea products.Through this application,the researching outcomes in this paper are taken into practice and have a practical value.