Design Of Ginger Sugar Packaging Based On Xiangxi Brocade Culture Gene

National central committee put forward deepening the reform of cultural system,promote the great development and prosperity of socialist culture.Enhance the national cultural soft power,promote Chinese culture.National policy,mean that culture design has risen to a national level.Regional culture as an important part of culture,representing the different regions,national and ethnic social and historical and cultural traditions?In an era of rapid economic development,tourism has become a common phenomenon in modern.Xiangxi as a unique cultural town,got the favour of people.The development of tourism economy,promoted the Xiangxi specialty development of Xiangxi brocade like by locals,has not been a good promotion,Xiangxi brocade culture gradually being forgotten.The Xiangxi ginger sugar,as Xiangxi characteristics snacks,famous because of the brand,packing and so on reasons,has not caught the attention of people.Topic through mining Xiangxi ethnic brocade culture gene,looking for Xiangxi ethnic brocade culture in Xiangxi ginger candy packaging design,design with the characteristic of regional culture in western hunan ginger candy packaging,push on each other and promote each other,this is conducive to the development and the development of modern tourismproducts,and is helpful to improve the existing tourism products convey the shortage of the regional culture and enrich related products promotion.Shape the Xiangxi ginger sugar regional culture brand.Through the methods of literature,questionnaire,etc of Xiangxi ethnic brocade culture material for collecting,sorting,and extraction of the genes in the application of ginger candy packaging to illustrate.Extract contained in Xiangxi brocade culture cultural genes,texture,color and so on through brocade culture and the integration of ginger sugar,will effectively promote the connotation of design objects,and promote the inheritance and innovation of traditional culture.Provide theoretical guidance for the specialty packaging brand shaping.