Discussing The Application Of Regional Culture In The Design Of Northen Liquor Packaging

China boasts various brands of liquor,but the packaging design hasn’t received proper attention.For a superb collection of liquor products,their packaging designs are homogeneous in terms of the shape,color and material,For example,many liquor products take the red color in the packaging.In terms of the cultural connotation,red means celebration,passion and vitality.While it caters to psychological needs of consumers,it doesn’t fully indicate the unique feature of liquor.China’s liquor brewing technology is outstanding,but the liquor in the south are quite different from those in the north due to factors such as geographical locations and the climates.However,there is not much difference in their packaging design.A big reason is that we in the packaging design process,often ignored the geographical and cultural characteristics of the product itself,which should be taken as the starting point in package designing so as to present consumers with packaging that can show differences in products while conveying unique cultural elements.More importantly,in China’s liquor market,most of the well-known brands of liquor are in the southern region,and they are sold not only in China but also overseas by virtue of their own brand culture and regional characteristics.However,the liquor in the north is slightly less well known in that its geographical and cultural characteristics are relatively weak,and it lacks its own uniqueness,so it is difficult to become popular in the market.This paper,through analysis of the current situation of the packaging design in northern China,studied the relationship between the regional culture and liquor packaging design.