Based On The Liu Yang Liquor Packaging Design Under The Red Culture Research

Liquor industry chain is an important part of the economy,also is the spice of life.Present situation understanding,learned that Hunan wine is relatively weak in terms of brand and strategy design."Red culture" is the unique cultural forms of China's revolution,in recent years,with the deepening development of the socialist modernization drive,especially the rapid development of the socialist spiritual civilization construction,its light flashing Red Culture",the study of "Red Culture" and carry forward the become a boom has also become a kind of fashion,is a harmonious socialist society,an important part of culture,economy.This topic research is extracted from LiuYang Red Culture elements used in liquor packaging design,mainly in the liquor bottle shape,packaging design,such as to make the new design on the vision,achieve dual function of brand culture promotion effect,make the product design with the addition of more cultural value,dissemination of Red Culture,inheriting the red spirit.