The Use Of Traditional Decorative Fonts Element Of Yin Chun Health Products Packaging Design

Nowadays,in the context of the era of globalization,China is taking the lead in the most dazzling position on the international stage,excellent culture,self-confidence to make our emboldened more full and deeper.Since the convening of the Eighteenth National Congress of the Communist Party of China,it has established the important goal of building China into a socialist cultural power in order to build a socialist harmonious society.In President Xi Jinping's speech at the 18 th collective study of the Political Bureau of the CPC Central Committee,the general culture of the Communist Party of China mentioned: “The fine traditional culture of China is our deepest cultural soft power and the cultural fertility of the rooting of Chinese characteristics.The historical tradition of the nation,cultural accumulation,the basic national conditions are different,its development path must have its own characteristics.”?1(1)(2)Chinese characters as the most important traditional Chinese culture,has experienced five thousand years of historical changes and development,the breeding of a colorful,different styles of the form.Chinese folk Chinese characters as one of the important,concise and assembled the Chinese nation from ancient times to the wisdom and feelings.Although less than the two traditions-calligraphy and seal carvings so spring snow,the standard specification,but by virtue of its own "traditional" art form and characteristics,in the lives of ordinary people are everywhere and popular.Traditional decorative fonts usually contains the meaning of auspicious blessing,its unique artistic in the people's basic necessities in the design has a different kind of advantage.The traditional decorative fonts reasonable and appropriate to the use of health products packaging design,both to make the packaging has charm of traditional,and give the brand new and unique features.In the inheritance,development and innovation of Chinese traditional culture on the road to explore forward.