Research On Xiangxi's Traditional Elements In The Package Design Of Native Products

Local specialties are an important category for their local characteristics and customs,and are marked by regionalism and vivid features.Their function is what separates them from ordinary products and what makes them special.Apart from common features,local products are burdened with "glory and mission".The glory of local products stands for its distinctiveness and exceptional quality.Local products are an important carrier for local culture and traditional values,thus they have the mission to promote local culture.The fact that them being one of the most effective ways to spread local customs and culture makes them an integral medium of regional culture.This paper gives a detailed description of the application of Xiangxi's traditional elements in the packaging design,and is also the conclusion and reflection of "The Packaging Design for Xiangxi's local products is essential,and then explore the connection between the elements of regional culture and the packaging of local products.Moreover,make a deeper research into Xiangxi's traditional elements and local tea products.One can extract Xiangxi's unique culture through fresh and interesting ways,and come up with more efficient ways to infuse Xiangxi's traditional elements with commercial packaging design.Lastly,combine practice with knowledge,and make a thorough research in the ways of how traditional elements can be incorporated with the packaging design of local products.One can use Xiangxi's traditional as cornerstone,and acquire the most consequential part of it.With distinctive visual language and flexible design,Xiangxi's traditional elements can be presented in a more noticeable way.The senses will be stimulated by visual symbols,therefore strike a chord with the masses.This practice consists of two design plans:one is the reconstruction and creation of traditional elements;the other is the visualization of language.In order to promote traditional culture,one can add Xiangxi's traditional elements into the design of tea packaging to accentuate products' features,which can also bring fresh power into the markets of local products.The design methods and thoughts provided in this paper might shed some light on the application of Xiangxi's traditional elements to the packaging of local products,and make up for the inefficiencies in the packaging of Xiangxi's local products.In this way,Xiangxi's local products can get a boost and Xiangxi's traditional culture and customs can be known to a wider ranger of people.