The Graphic Design Study Of Children Food Packaging

Our country is in a critical period of rapid development of market economy and the transformation,how the rich diversity of market economy,promote product sales and circulation,become the focus of attention.Children with a large population in our country,the children's food and children's daily life indispensable one kind of consumables,its market will be more and more broad,its packing is important factors to attract children or their parents to buy,and the packaging graphic design is the most key factors can directly affect their consumption psychology.In this paper,starting from the particularity of children's food packaging,discussed its color demands pure clear,graphics,rich interesting and novel and unique appearance requirement,and discuss its safety and the characteristics of humanization,etc;Food packaging were summarized in the aspects of health,safety and health requirements and related laws and regulations.On this basis,from its relationship with the social cultural environment,and its impact on children's consumption psychology and children's food market,such as Angle of the particularity of children's food packaging graphic design was conducted in-depth study;According to China's social,economic,the overall level of career development,and common culture background of Chinese society,on the basis of the physiological and psychological characteristics of children of different ages in China,children can be divided into 0 to 3 years old(baby),aged 4 to 8(early childhood)and 9-12 phase(children)and so on three stages;Based on the characteristics of children's physical and psychological development,and the three points for children ages different consumer psychology has carried on the detailed analysis,and the corresponding phase of children's food packaging graphic design requirements and specific characteristics were studied.This paper analyzes the children's food packaging graphic accurate,personalized and unique,and three principles such as regional and cultural limitations;Discusses the specific construction form of children's food packaging graphic,summarizes the characteristics of its vivid,intuitive,and discussed itsincluding color,content,and decoration,the three main elements,analyzes its sign,specific graphic symbol and metaphor,abstract graphics,such as a variety of expression;On the basis of above,the first time put forward the general methods of children's food packaging graphic design,namely "the product positioning,market research-consumer psychology analysis-graphic design-modification and perfection" design method and train of thought;To general method as the instruction,from product positioning,different age stages of the product and its packaging graphic design,market reaction,etc.,common to the market nestle each age stage child milk powder packaging graphic design case analysis,aiming at the particularity of children's food packaging graphic is verified,the different age children's consumption psychology and the corresponding graphicdesign idea,etc and its correctness and rationality of the results of the research,at the same time put forward by this paper is verified the practicability of children's food packaging graphic design method.Based on the development trend of the market economy as the background,guided by the modern graphic design development direction,and the development trend of children's food packaging graphic design was discussed.