Study On Children's Food Packaging Design Based On Cognitive Psychology

Psychological changes in children's growth process are closely related to the extraction of information about external things.An important way for information to be extracted is for children to directly contact products.The process of ingesting information is the process of training children's cognitive psychology.With the economic progress,the consumer industry structure gradually takes child consumers as the target object and vigorously promotes the development of the children's product market,including the children's food industry.For the food industry,the child group is a consumer group with great potential.As the first carrier of food,packaging should not only have the basic function of protecting food,but also have the ability to promote food sales,improve children's cognitive abilities and The role of physical and mental health.However,in actual life,packaging design has become more prominent because it is easy to ignore children's cognitive psychological problems.Therefore,the application of cognitive psychology theory to the design of children's food packaging can make it have a positive impact on children's physical and mental health,and at the same time have a certain value in the field of children's food packaging design.In this paper,through consulting a large number of materials and combining cases,the article analyzes the design and design of elements of children's food packaging in cognitive psychology.The full text is divided into six chapters,of which the third and fourth chapters are the focus and difficulty of this thesis.The first chapter elaborates the background and current status of the thesis research,formulates the purpose and significance of the thesis research,and selects the method of the thesis research.Chapter two,through the analysis and summary of the existing theories,summarizes the relevant concepts of cognitive psychology,the characteristics of children's cognitive psychology and the significance of introducing cognitive psychology theory into the design of children's food packaging.The third chapter analyzes and demonstrates the cases and problems of children's food packaging design.Firstly,research and analyze the psychology and behavior of children's consumption status,and secondly,discuss the limiting factors of modern food packaging design.Chapter Four: Conduct research on the design principles and strategies of children's food packaging based on cognitive psychology,analyze various elements of packaging under the guidance of cognitive characteristics,and demonstrate that the expression of design elements in children's foodpackaging is the same The importance of emotional communication.Chapter V,prospects the development trend of children's food packaging design,and discusses the three concepts of ecology,intelligence and interaction.The sixth chapter is the conclusion of the thesis.