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The Research On The Planning And Designing Of The Silhouette Structure In The Development Of The Dress

Posted on:2018-02-16Degree:MasterType:Thesis
Country:ChinaCandidate:W Y NiFull Text:PDF
GTID:2321330542465962Subject:Design
Abstract/Summary:PDF Full Text Request
Planning design is full of project and targeting,also based on consumption demand.The use of planning design can clarify the designing standard and minimize working hours in order to satisfy customers' requirements for certain products.It is highly involved in product design.And dress,the initial portion of women swears,it includes the design for silhouette,color,fabric and style.Among them,the design for silhouette is the major qualifying request for dress planning and designing.This essay is depends on Hopeshow's market research,the classification of related customer's silhouette alternatives through market research,data analysis and comparative analysis.At the same time,the characteristics of the product profile structure of the dress products are analyzed and classified.After that,we can find out that the blank spot and differences for both related customer's silhouette and sold out dress products' silhouette.Therefore,we are able to adjust and remake the product development structure.This paper firstly explains the definition of dress products planning and designing,and focuses on the silhouette structure of the dress in the main points of the dress product planning and designing.Based on the research of the brand of Hopeshow,all ideas develop into two directions:products and consumptions.In terms of products,Hopeshow expressed the study and research of dressing silhouette owns two important segments-business background and seasonal difference.It was found that dressing silhouette of Shopshow show the characteristics of the human curve.At the same time,there is a small amount of leisure dressing silhouette.In addition,there are some differences in consumer demand in different business background and seasons.While in terms of consumption,most Hopeshow brand dressing consumers' experience research includes record and analysis of human images,the number of employees,the number of store visitors and the number of consumers.It was found that the customers of Hopeshow have needs of modifying human curve and showing figure.At the same time,there is more need of leisure dressing silhouette.Through the comparative analysis of silhouette programming between Hopeshow's dress and Hopeshow's customers shopping behavior,we can conclude the blank spot of Hopeshow's dressing silhouette which can show figure.At the same time,there is a difference in demand for leisure silhouette that the need of related consumers is larger than Hopeshow's products.In addition,we need to consider the business background and seasonal factors when planning and designing.The business background factor is that there are different needs of dress silhouette between different types of shops.Seasonal factor refers to the different season can affect consumer demand.But it should noted that the brand's dress silhouette features throughout the different seasons and is less affected by the season.At last,Base on the methodology and outcomes of Hopeshow,the actual silhouette design test will be held at WuLin Street Hopeshow store on May and Westlake Intime Hopeshow store on April.
Keywords/Search Tags:dress, products development, silhouette structure, planning and designing
PDF Full Text Request
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