Research On Customer Needs And Interaction Design For Multi-Screen Interaction

With the rapid development of mobile internet and the increasing number of younger internet users, multi-screen interaction industry has been drawing tremendous attention within the whole internet industry as well as the society these years. Among the existing multi-screen interaction designs, a large number of them were found to be limited, what's more, some designs were also found to be defective. In order to bridge this gap, this paper aims to study the customer needs of multi-screen interaction as the root of study,with the application of Wi Mo multi-screen interaction design for a further analysis.Two analytical methods were adopted to analyze the customer needs in multi-screen interaction industry, through the analysis and study of the definition of multi-screen interaction, customer needs and competition analysis.The qualitative analysis was used firstly based on the theory of ethnography. User representatives were identified through the classification and screening of all potential users. A one-week field work was then conducted to identify the users and their needs in multi-screen interaction industry with the help of virtual scene simulation.The quantitative analysis was then introduced using the framework of analytic hierarchy process. A survey was developed based on this theory with the aim of prioritizing all the factors involved in the multi-screen interaction. A hierarchical structure model was established, within which all the factors were compared between each other using matrix comparison method, resulting in the weights of each influencing factor. A further analysis regarding this was then followed.Based on the quantitative and qualitative analysis of customer needs above, the wimo multi-screen interaction system was developed. The prototype of this new product was developed, featuring the advantages towards other existing products. The details of theinteractive design were then elaborated from the general to the specific from the user experience point of view.This design process and method of this paper provides some implications for the design of related products.