Exploration And Research On The Design Concept Of Muji

From Japan’s grocery brand muji pioneer in the ear ly 1980 s, when the Japanese domestic mar ket economic tur moil, but implies the special period of unlimited potential. Muji appear to fill the gaps in the Japanese mar ket, to some extent, to satisfy the multiple requirements nowadays consumers for goods. For a long time, it follows "No Brand" and "No Design"(No Brand, No Design) the Brand concept, through the choice of materials, inspection process, three basic steps to simplify packaging manufacture each product attentively, committed to build the practical value of goods, the pursuit of "quality and cheap" ultra high commodity price, as far as possible to the rationality of the balance between life and improve life of goods. At the same time, muji as a successful representative enterprise, its difference lies in the simple philosophy in its business model, it is not emphasize brand concept, product design simple and practical, which in today’s increasingly fierce mar ket competition is the opposite tack. The product design ideas come from a big idea collection, from the same theme, is muji brand idea, brand. For muji, producing more and more varieties of ar ticles for daily use has never been a problem, and muji pursuit is in increasing brand awareness, influence the process of expanding always adhere to the original brand concept.It interpretation on brand concept and product design and development of the minimalist, with simple design principle makes commodities design to return to the original intention of the design. With a refreshing, simple way to define our lives, in an almost in a minimalist manner to feel what we have in the life. This is muji has long wanted to bring us life. Muji’s existence and development, from a view of brand conveys the Japanese traditional acceptance aesthetics, as a restriction of the word "no" to create the more "yes" without limits. Whether it is a small to a pencil, a towel everyday items, or as a household sofa, wardrobe... Muji is the pursuit of rational and thoughtful design. Contracted aesthetic feeling is included in the design of function optimization, the optimal allocation of functional and material, product design adhere to the "no waste", which gives the goods inside collect, the practical value of thinking, this kind of design culture makes shrewd business practices and low cost, and ecology of intangible reached an agreement, and to learn from muji successful business concept and brand visual image, product design concept helps local brands related design mature and perfect.