| This subject comes from Xiangshan Academy,to design a set of “Jianxin Royal Medical Incense” package.It generates great influences on the neighboring countries in Asia and part regions in Europe.Chinese incense is the most authentic “Chinese sense”,which comprehensively reflects the national spirit,cultural trait,aesthetic thinking and medical science of China.With the development of e-commerce,the future operation trend of incense would inevitably involve in the B2 C e-commerce market,which proposes higher requirements on the shock absorption protection function of its package.In particular,the natural manual blended incense has even stricter requirements on the package.The paper and the design makes investigation on the incense culture,incense making process,modern incense market and packaging status through the investigation method,literature research method,comparative study method and case study.It takes the “Jianxin Royal Medical Incense” co-promoted by Beijing intangible cultural heritage “Qianheng Store” and Fragrance Hill Jianxin Hall as the example to study the safety-oriented blended incense packaging.The designing creation adheres to the green designing philosophy,holds the “3R1D” principle and optimizes the material,structure and decoration of the package by giving priority to the shock absorption and low-carbon environmental protection.The package adopts the Chinese parasol wood to make the outer box,the environmental friendly paper to design the inner lining and inner packaging featuring shock absorbing structure;the wooden box and inner lining would not experience the painting process,with the decoration and dealing being made by the adhesive sticker made by the environmental friendly matte coated paper;the modular wooden box designed through calculation and detection could form sets and the modular inner lining and inner packaging could be combined flexibly,which enables the minimized packaging units meet maximized packaging requirements.In the decoration,it combines calligraphy and traditional graphic patterns to convey the elegant brand image.The designing creation mainly adopts the modular designing method to make the blend incense packaging on one hand be environmental friendly and on the other hand could promote sales.Meanwhile,the unified visual effect could be generated.In this way,the package is safe for human,for objects and for environment,meeting requirements of medical incense in terms of the storage,transportation,sales and usage. |