Research On Packaging Design Of Incense Products Based On The Spread Of Chinoiserie Culture

The history of Chinese incense culture has a long history,which can be traced back to the Yin,Shang and Xia dynasties.Since ancient China,incense has been a part of people’s daily life.Today,with the rise of Chinese civilization,cultural confidence makes us pay more attention to the inheritance and development of traditional culture.With the vigorous development of incense culture in recent years,more and more people have begun to taste and use incense,and the incense culture has been further promoted and developed.Therefore,the design related to incense products also needs to be strengthened;in traditional culture and modern design concepts Under the collision,how can we arouse people’s emotional resonance,rejuvenate the excellent traditional culture,and let the national spirit subtly integrate into our daily life,is the direction we are moving forward.The purpose of this research is to carry forward my country’s excellent traditional culture through the design and development of new products of "Yunlai Xiangshi",to explore the packaging design of incense products under the national style culture,and the application of related derivative design.Starting from the collection of existing incense product packaging designs,combined with box shape,opening method,illustration type,product name,and material to conduct in-depth analysis,summarize the design elements in incense product packaging,and explore incense product packaging design in combination with national culture.symbolic and beautifying functions.In-depth exploration and creation,combined with the brand concept and product positioning of "Yunlai Xiangshi",carry out new product development of "Yunlai Xiangshi",starting from the actual needs of packaging,in terms of illustration creation,color,font,layout design,etc.Introduce a detailed discussion,and finally summarize and discuss the future development trend of traditional and incense culture and related fields from a macro perspective,enhance the characteristics of incense culture in the hearts of Chinese people,and maximize traditional culture.The combination of artistic techniques and modern packaging design is an effective way to establish a brand image and increase product sales;to a certain extent,it shows the cultural connotation of traditional elements.Tradition and modernity integrate and promote each other.Living heritage lays the foundation.Therefore,while enhancing the cultural connotation of design works,designers should enhance cultural self-confidence and carry forward my country’s excellent traditional culture;"take the essence and get rid of the dross" to realize the organic combination of modernity and tradition,so that visual communication design truly becomes the carrier of traditional culture,let the traditional elements give visual communication new spiritual meaning;it not only meets the aesthetic needs of consumers,but also achieves the inheritance of traditional culture,which is a win-win situation.