Based On Regional Culture In The Nanjing Museum Derivatives

The museum is a stage to promote regional images, and as one way of cultural tourism, it is often the first choice for tourists to know the city culture quickly. The development of those derivatives from museum culture is the core content of museum cultural industry. Aiming at the problems during designing the derivatives from museum culture, based on the design methods of the derivatives and the design project of the derivatives from Nanjing Museum, this thesis would summarize how to integrate regional culture characteristics to the derivatives from museum culture.Firstly, starting from the basic concept of regional culture, and its connotation and essential features, this thesis would analyze the relation between the derivatives and regional culture, elaborate the influence of regional culture to the design of the derivatives and related regional features design principles and provide guidance to the regional features design and practice. Then it would investigate the concept of culture in Nanjing Museum and offer guidance to the later design. Secondly, the conceptual phases of the derivatives from Nanjing Museum include six modules, the market survey, user survey, technology survey, form survey, people-machine-surroundings survey and industry standards survey. It would further study the condition of vague features of regional characteristics in those on sell derivatives, explore the regional culture in the target cultural relics in museum and analyze its expression methods to product design. It would fully locate every aspect of cultural derivatives from users' requirements, to make sure the feasibility of product marketing and guarantee the feasibility of manufacturing by technology survey. In the style design phase, it designs three projects according to the earlier surveys, and then demonstrate how to apply the principles and methods of highlighting the regional features in detail. In the last phase of design estimation, it adopts SD factor analysis to objectively analyze and assess the design projects, verifying the theoretical feasibility.Innovations and research significances:starting from the regional culture, to explore the design principles and methods of museum cultural derivatives based on regional features to promote cultural added values and to provide a new idea for museums.