Research On Cultural And Creative Product Design Of Suzhou Museum Based On Regional Culture

Along with the rapid development of the national cultural and creative industry,the museum,as an important cultural department,is getting more and more popular in people's cultural life.In addition to various exhibition activities,the museum has gradually developed a brand new market,museum cultural and creative products,to spread culture,attract tourists and promote brand benefits.Based on the actual needs of innovative development of museums in China,this paper explores the feasibility of integrating regional cultural characteristics with museum culture from the perspective of the current design of museum cultural and creative products,and summarizes how to integrate regional cultural characteristics into the design of museum cultural and creative products.Suzhou Museum is one of the Wu Culture Museums with rich collections,distinctive features and great influence.It is the witness and carrier of Wu culture in Suzhou.It has unique resource guarantee in developing cultural and creative products with distinctive regional cultural characteristics.Starting from the concept of museum cultural and creative products and regional culture,this paper first analyzes the relationship and influence between the two,and provides reference for related design practice.Next,it explores the feasibility of integrating regional culture in the design of museum cultural and creative products,and analyzes the design principles of museum cultural and creative products with regional cultural characteristics,thus providing theoretical guidance for design practice.Then,it investigates and studies the available regional cultural resources in Suzhou Museum,and constructs a resource library for the cultural and creative product design of Suzhou Museum.Furthermore,guided by the conceptual design of product,the market,users,modeling rules,technology and man-machine-environment of cultural and creative products of Suzhou Museum are investigated,thus positioning the design practice in all aspects.Finally,the design principles discussed above are applied to guide the design practice of cultural and creative products in Suzhou Museum combined with the design positioning.The significance and innovation of the research lie in that it explores the design principles of museum cultural and creative products with regional characteristic from the perspective of regional culture,enhances the regional cultural added value of museum cultural and creative products,and provides new ideas for the development of museum cultural and creative products.