Business Type Planning Of Mainshop-Dominated Commercial Complext

With significantly enhanced the rapid growth of China’s economy and the consumer awareness of the traditional commercial pattern has been unable to meet the practical needs of the residents. At the same time, a new form of business development, especially commercial complex, the number increased year by year, the scale is also growing, has gradually become the main force of China’s commercial real estate. It is a new, efficient and comprehensive management mode, in the limited space in the integration of a variety of distributed business resources, the formation of a unified effect.City life is being improved, the increasingly rapid pace, the commercial complex has gradually become one of the more close to the needs of people living in commercial buildings, some even become a symbol of the city, it change the pattern of the city, the residents’ consumption behavior and way of life, but also promote the city space form and the change of social structure. The location, format and layout planning and operation strategy are three key problems in the development of the commercial complex, in fact, many of the commercial complex to deal with these key problems, to make the whole project in the idle state, part of the business downturn or lack of popularity, but also with China’s commercial complex development mode has a great relationship. At present, the development is the main mode of the government or the leading developers, designers and actual users are often in a passive position, so it is prone to lead to project decision-making deviation, functional layout unreasonable, shopping streamline is not clear, format layout is not ideal problem.This paper studied the above problems. First of all, it summarizes the research background, purpose and significance, domestic and foreign research status and related theories, research methods, research content and research framework. Secondly, it summarizes the theory of commercial complex and its commercial format planning, focusing on the main point of view of the commercial complex in the commercial complex positioning and layout, and analyzes the relevant typical cases. Finally, taking Lu’an city of Huoqiu Surun city square as an example, introduces the basic situation of the project, the influence factors and the surrounding commercial distribution, the project of commercial positioning analysis, and discusses the spatial layout and streamline the layout of commercial activities, hoping to provide some reference for the construction of such projects.