Analysis And Evaluation On The Brand Compeptitiveness Of Jiangxi Lantian Driving School

China’s economy in the past twenty years,the rapid development of GDP growth in the forefront of the world,people’s living standards have greatly improved.In the past,the car is a symbol of identity and status,and now it has entered every family of ordinary people.Car driving has become a skill that everyone needs to master.Due to the huge market demand,many schools around the country were born,competition began to appear.However,with the driving school training market gradually saturated,a large number of driving schools face the crisis of survival and development.Jiangxi Lantian school due to a time earlier,occupy a certain market share,but the new driving Everfount appears,coupled with the economic downturn in the new economic norm,Jiangxi has also faced a hitherto unknown crisis driving blue sky.Jiangxi blue sky driving school how to get rid of the traditional price war in the past,relying on its own brand advantage,a firm foothold in the market,is a crucial issue.This paper studies the brand,brand competitiveness and brand competitiveness evaluation theory,which lays the foundation for further research;then by means of competitive strategy theory,this article analyzes the current situation of Jiangxi Lantian driving competition environment and brand construction,establishes the evaluation index system of the competitiveness of Jiangxi blue sky driving brand;finally,through AHP,analysis and the evaluation of brand competitiveness of Jiangxi blue sky.Through the analysis and Research on the brand competitiveness of Jiangxi blue sky driving school,this paper provides a new way of thinking and reference for promoting the brand competitiveness of the blue sky driving school and other enterprises.