State Grid T City Electric Power Company Brand Competitiveness Evaluation Research

Brand is an important resource for enterprises to participate in the market competition,and also a comprehensive evaluation of the competitiveness for enterprises.Meanwhile,Brand is an important starting point to lead the high-quality economic development,and an important indicator to measure the national economic strength.In the Internet era,brand has become the "spokesperson" of corporate image,the “signal” of excellent quality,and the "pass" of market competition.The advantages of differentiation and high quality brand has increasingly become the key to win market competition.Brand competitiveness is the ability for enterprises to gain market competitive advantage and profit,and it is the lifeblood for enterprises to survive in the competition.With the further deepening of the reform of the electric power system,it is urgent for the electric power enterprises to adapt to the changes of the situation and improve the brand competitiveness.As an important state-owned backbone enterprise,in the face of new changes in the internal and external development environment,State Grid of T city electric power company must build a three-dimensional brand transmission system,in order to constantly improve the competitiveness,influence and appeal of the brand.Only in this way,a new journey to build a world-class energy Internet enterprise with global competitiveness can be started.Based on the theory of brand competitiveness,the paper introduces the idea of brand competitiveness into the daily operation of power companies,analyzes the current situation and existing problems of the brand of State Grid of T city electric power company.The paper builds the evaluation index system,analyzes the evaluation results,and puts forward a detailed,operable and targeted pair for enterprises to enhance brand competitiveness based on the analysis results strategies and suggestions.Through the analysis,the brand competitiveness status and advantages and disadvantages of State Grid of T city electric power company can be reexamined,and scientific and reliable basis for its further improvement of management level and continuous development and expansion can be provided.