Research On The Application Strategy Of Car Clinic In The Car Development

With the increasing of Chinese auto market,china auto-market has been the most focused one to car giants around the world.On one hand,Co-venture brand put more cars to cover the lower market.On the other hand.China local company hope their cars go up to make more profits.so this market become more intense than ever,and market research play a more important role in car design process.Car clinic is a good research way designed for the design phrase.by this way,Marketers and engineers can get useful information from all the subjects to make more potential customer accept this product.In this article,introduced the car clinic firstly,then analyze a case and give some valuable suggestion to future market researchers.