The Automotive Electronics Product Sales Research Base On Positioning Theory

After more than 100 years of development,the traditional auto industry has entered into rapid intelligent connection age.In order to exploit the market further,most of big auto maker upgrade its automotive electronics technology and information technology to satisfy the consumers higher demand in-car entertainment,safety and comfort inside the car.As long as abundant and various products to satisfy the consumer demand in car,the car is not just as some people say that it is just fitted with engine and four wheels,it became an integral part of the Internet of things.As the shaper and supporter of automotive electronics development,Desay SV grows and contributes for thirty-one years,which is a microcosm of the development history in domestic automotive electronics industry.Problems happened to Desay SV in different phases also reflect some corresponding bottlenecks in automotive electronics industry.Therefore,research on product marketing in DESAY SV will have important significance to the industry and other industry participants.In this essay,I set the product strategy of DESAY SV as an example and use the positioning theory,as well as systematic methods.Firstly,I analyze the basic characteristics of automotive electronics industry and the basic background of Desay SV.Secondly,I analyze the development trend of market products,customer demand,and competitive environment and product markets.Meanwhile,the product competitive positioning analysis and further design a product development strategy and product business model,which can maximize the value of the product.Last but not least,I put forward my suggestion on how we can implement and review...