A Research On Car Interior Design Based On The Car-using Behavior Of Professional Woman

With the development of the society and economy,cars have become the necessities of life.The male consumer oriented car can not fully consider the special needs of women although it contains part of the demand,the research of car interior design is more and more important for women with the increasing needs.This paper study the female car interior design from the perspective of car-using behavior of professional women.Based on the environmental behavior science,ergonomics and female aesthetic psychology,this paper expounds the research background,research status and significance,elaborates the related key points of environmental behavior science,ergonomics and female aesthetic psychology.And this paper analyzes the environment and elements of car interior,obtains the main factors of influencing the interior decoration space.Also this paper studies the characteristics and aesthetic preferences of female users in women’s social status and gender differences.With professional women as the research object,this paper using interview method and questionnaire investigation method to research the way of life and the factors that affect the use of car interior from the four dimensions of AIO life form scale.Finally,analysis the behavior of the five selected and representative professional women’s car-using behaviors,select the key behaviors according to frequency of behavior,then obtains the car-using demand of professional women;And through the interview method,the explicit demands of the professional women’s car-using were obtained.Based on the demands which were obtained from behavioral observation method and interview method,classifies and establish the mapping relationship between the demands and the car interior design,then some suggestions on professional women car interior design were educed.At the end of this paper,a car interior design programme for professional women were done according to the conclusion.This paper establishes a mapping relationship between professional female demands and car interior design by analyzing the car-using behavior of professional women.The research of this paper is expected to have some guiding significance for the interior design of female,and is expected to have a certain enlightenment to the later research on the professional women’s behavior and car interior.