Research On The Design Of Pregnancy Fitness Product System Based On User Behavior Analysis

Under the influence of the implementation of the second-child policy and social pressure,the number of advanced-age women in my country is rising.The increase of gestational age is likely to increase the risk during pregnancy,and cause adverse pregnancy outcomes to pregnant women’s physiology and psychology.As a non-pharmaceutical lifestyle intervention,exercise has the characteristics of low cost and easy operation,and has gradually become one of the important measures of pregnancy health care.Based on the analysis and research of pregnant women’s fitness behavior during pregnancy,this paper constructs fitness products and service systems that meet the characteristics of pregnant women’s body and mind,so as to create a friendly relationship between products and users,and enrich the ways of health management during pregnancy.In the theoretical research stage,starting from the target group,analyze the related needs during pregnancy from the physiological and psychological changes of pregnant women during pregnancy.Then research the related content of fitness behavior,analyze the design trend of fitness products,and research and analyze the fitness behavior of pregnant women during pregnancy and commonly used fitness products.Subsequently,the theories and research methods of user behavior characteristics are analyzed,and the content and methods of user behavior analysis and research are determined,which has guiding significance for subsequent product design.In the user behavior research stage,through the exploration of the behavioral characteristics of female fitness exercises during pregnancy,the pain points and demand points in the process of behavior implementation are deeply explored.At this stage,user behavior analysis is the theoretical basis.After qualitative research on user behavior through interviews and observation methods,a user behavior measurement model is established,combined with statistical analysis to quantitatively demonstrate the collected model data,and based on the statistical results of the data Finally,three types of behavior groups are drawn as research directions to guide the functional design of products.In the stage of proposing the design strategy,thinking from the perspective of the product system,insight and prioritization of the needs obtained from the user research,so as to propose the professional,protective and pleasant design principles of the pregnancy fitness product system.Based on this design principle,a design strategy is proposed from the two directions of physical hardware products and software system services.The design of hardware products focuses on ensuring the safety and functionality of users during use,and proposes product design strategies from the aspects of product appearance,functional feedback and use operations.The focus of the software system focuses on the professionalism of product services and the emotionality of user experience,and proposes a design strategy for building a fitness ecosystem,changing the way of information feedback,and building an interactive communication channel.In the practical stage of design,the fitness product system is designed based on the analysis of user behavior and needs.Design and improve the product from the process of product definition,carrier selection,concept derivation,grass model testing and evaluation feedback,and finally get a complete set of design plans for pregnancy fitness products and mobile applications.This topic starts from the research on the behavioral characteristics of female fitness exercises during pregnancy.The products designed and derived are more suitable for users’ use and psychological needs,and are more targeted.It is a brand-new means of health management during pregnancy and has a beneficial effect on the healthy development of pregnant women during pregnancy.Important theoretical significance and practical value.