Package·Pack & Contain—Research On Sustainable Package Design

I have been paying close attention to the “packing” and “containing” functions in package design.In accordance with my understanding,“packing” is the external form of wrapping product;“containing” refers to the internal space that accommodates the product.“Packing” has very broad extensions,and in order to protect and promote products,for the convenience of transportation and based on the requirement of market customers,it all requires the designer to design unique “packing” function;the“containing” function also has rich connotations,and in addition to its physical function of accommodation and holding,it also has the psychological function integrated with functional connotation.Research and analysis of “packing” and “containing” should not only visually beautify the external form of product package and enrich the cultural connotation of product,but more valuably,it should solve the relation between “packing” and “containing” in package design,which can effectively improve the utilization value of package and develop multiple possibilities of package.As a result,through design ideas such as “less packing and more containing,transforming packing to containing”,we can better carry out the role of package,improve the package efficiency and reduce the material consumption for package.In this way,we can alleviate the pressure of resource consumption,which will promote healthier development of packaging industry.This is also the responsibility of package designer.In this paper,by starting from research on the real and virtual spatial form of “packing”and “containing” in package design and the concept of “packing” and “containing”functions,we discuss the role of “packing” and “containing” in sustainable package design.By studying “packing”,“containing”,“proper packing & containing” and “value of packing & containing” in sustainable package design,by combining the actual design cases,we conduct analysis and exploration in accordance with the prominent problems existing in actual package design,such as ungrounded luxury,ostentatious and expensive package,and the false,big and empty package design that prefers packing over containing,or abandons both packing and containing.We propose the sustainable principle of package design,and advocate that the package design should be reasonable,which should be based on the bottom line of the true,the good and the beautiful.Various design principles,such as “less packing and more containing,less but sufficient package”,“transforming packing to containing,perfect transformation”,“integrating packing into containing in a natural way” and “containing without packing,returning to the original nature”,are all related methods and approaches that can be used to explore sustainable package design.The “packing” and “containing” in package design can also reflect the relation between external package and internal product to a great extent.The package designer needs to accurately understand the concepts of packing and containing,and smartly use the proportional relation between packing and containing to realize harmonious and unified“packing” and “containing” in package design.Through further research on the concepts of “packing” and “containing”,we can explore deeper design significance and value,which can not only inspire new thinking and develop new methods of package design,but also lead new idea of package culture and new fashion of package consumption.In addition,it can also help create new image of package design,and improve new taste of package aesthetics.