The Car Creative Design Method Based On Chinese Pop Cultural Phenomenon And Evolution

China has been in the first place in automotive production and sales worldwide for many years, yet it is still in catch-up position in the field of automotive design. Especially there is not enough attention put on pre-analysis for design and innovation, making some new self-designed cars away from good market feedback and industry insiders' acclaim. Chinese auto makers are accustomed to use the methods named “Research & Reference” and “Image Board” in the stage of creative design, which are lack of prospective, scientific basis and cultural connotation. Consequently, these two methods are not suitable for the current Chinese automotive design community. To enhance our own design ability and make self-developed cars meet the demands of market and consumers' aesthetic characteristics, we need a relatively scientific car creative design method.At present, the research of car creative design styling in China has two main directions. One is the car design method based on computer mathematical modeling or data analysis, the other one is car design styling under the guidance of design practice. I make these two directions complement each other in this paper, combine theoretical mathematical modeling with design practice and propose The Car Creative Design Method Based on Chinese Popular Cultural Phenomenon and Evolution.In this paper, I summed up two major characteristics of Chinese pop culture by analyzing the cultural property of 80 s and 90 s, thus put forward the necessity of using pop culture to develop Chinese traditional culture in the field of car design styling. Meanwhile, proposed the influence of pop culture and subculture on Chinese young consumer's attitudes and behavior. Next, I presented the regional differences and evolution law of Chinese pop culture by a typical case. The Chinese pop culture diffuses from the central city to secondary cities and from east to west. Then I summarize the impact of pop cultural evolution on Chinese market form and aesthetic characteristics, raising the decisive influence of cultural and aesthetic characteristics on car styling morphological features, including color & trim, abstract level, proportion, details, design language, wholeness, side molding importance, overall style and etc.. Based on these theoretical researches, established the Car Styling Morphological mathematical model used to define the design direction at the creative design stage. After that, use the data of some existing models to test and modify this model. Meanwhile, proposed several methods to combine Chinese culture with future car design styling.Finally,I did several design practices to verify and improve this creative design method in this paper. These design practices also shows that the car creative design method based on Chinese popular cultural phenomenon and study of cultural evolution is very useful in capturing design position, determining car styling morphological features in car creative design styling.