Optimal Design Of A Mini Excavator Differentiation Strategy

Into the twenty-first century,with the rapid development of society,small excavators more and more types of products,resulting in more selective consumers,making the market more and more intense competition.In order to keep up with the ever-growing and sustainable development of market competition,the company’s management must make a differentiated strategy and use it in various business units,especially in the areas of marketing,product development and design.The rapid development of society will inevitably lead to the development of the domestic industry,mechanical engineering industry is no exception,the development of small excavators also contributed to the development of mechanical engineering industry.China’s small excavators with small and flexible,full-featured and other advantages in engineering has a certain influence,making the demand for small excavators more and more.As a small excavator used in many occasions,so the small excavator or a certain market prospects,but the competition is also very intense.It is precisely because of fierce market competition,forcing the production of small excavator enterprises in order to enhance its market position,had to break R & D products,improve the ability of small excavators innovation,and gradually shorten the life cycle of small excavator development stage,so as to optimize small excavation Machine structure.In this paper,the status of small excavators are analyzed,only the use of different design methods for small excavator design can make long-term development of small excavators,so this paper based on this concept,the use of different design methods of small excavators or have A certain practical significance.After thoroughly understanding and analyzing the difference strategy,this paper uses the theory to design and elaborate the small excavator on the basis of the original,so that the strategy of differentiation will be integrated into the design of small excavator,so that the combination of theory and practice,Small excavator design strategy for subdivision research.Secondly,systematically analyzes the product design style and related properties of different mini excavators at home and abroad.Finally,the appearance,function,color and so on of the small excavator are differentiated.