Research On Design Of Cultural And Creative Tourism Products Based On Folk Culture In Xifu,Shaanxi Province

Since the reform and opening,great changes have taken place in people's way of life.Because the traditional value and belief of folk custom gradually fade,the folk culture is gradually losing original market.And traditional tourism products produce very large vacancy of market because of the poor market sensitivity and lack of innovation.However,the emergence of cultural and creative tourism products can meet these diversified needs of consumers.In light of this situation,this paper researches the design of the cultural and creative tourism product in Xifu.First,we collect resources of special folk cultures in Xifu to analysis,which provides the direction for the design of the cultural and creative tourism product.And from the angle of industrial design,we define the cultural and creative tourism product,and use cultural hierarchy theory to classify,and discuss its characteristics.Then,according to the current situation of market of the cultural and creative tourism product in Xifu,we unite the need of emotional experience,aesthetic need and other actual needs of modern people to search the consumption trend of the cultural and creative tourism product.On the basis of the above,we summarize the successful mode of the design of the cultural and creative tourism product through analysis of many cases,which can provide reference for the design of the cultural and creative tourism product based on folk culture in Xifu.Finally,starting from the angle of feasibility,we explore the strategy of the creative design of the cultural and creative tourism product.The significance of the research is to explore how to tap resources of the folk culture in Xifu and turn it into the cultural and creative tourism product,which can become an important carrier of inheritance,development and innovation of folk culture.In this way,the folk culture in Xifu will have more functional,humanized and artistic characteristics to be closely related to people's lives and meet the need of people for cultural consumption.And at the same time it will play a certain role to spread the value of art and cultural spirit of the folk culture in Xifu.Through research of the design of the cultural and creative tourism product based on folk culture in Xifu,we hope that can achieve social and economic benefits,while we realize the integration of culture and art and life of masses,which can provide reference for the development of the cultural and creative tourism product in Xifu,Shaanxi.