Study On Creative Product Design Based On Folk Belief And Auspicious Culture

The protective talisman is the materialization of the incantation culture in Taoism and folk belief,which reflects the auspicious concept of people praying for peace.In recent years,people in China’s mainland has a low recognition on protective talisman culture,the also on its relevant cultural and creative products.The paper explores the cultural meaning of the cultural and creative products from the perspective of folk beliefs and auspicious culture,and takes the protective talisman as the example to analyze and design,which will be valuable for rethinking of the dilemma of modern cultural heritage and combination mode of tradition and innovation.The culture of the cultural and creative products of protective talisman originates from the folk belief culture and auspicious culture.Through analyzing cultural connotation of the folk belief culture and auspicious culture,the nine characteristics are summarized,based on which,with the questionnaire survey,four characteristics of the cultural and creative products of protective talisman that consumers value are concluded,namely local,thematic,blessing,and symbolic,so that protective talisman’s cultural characteristics can be designed and developed more accurately at the content.Emotional needs are the guidance in designing the creative products of folk beliefs and auspicious culture,and the emotion can be used in the concept development stage,promoting the affective experience of cultural and creative products.Work out the design approach according to the design principle of the cultural and creative products of folk belief and auspicious culture,and select the proper product with situation story method.In addition to the form of Juan,the traditional protective talisman is mainly in the form of a square,or a pentagonal shape developed from a quadrangle for the convenience of hanging silk threads,and a bionic shape,while the modern protectivetalisman features the Shou shape that affected by Japanese culture,and other design forms that combine with local culture.The drawings in the protective talisman are images of gods,auspicious animals,protection totem and decorative patterns,and the writings are shown obviously,such as God name,temple name,blessing and auspicious words and scripture,in addition,the colors mainly include material color,main color and matching color.From the evolution of protective talisman’s traditional style to contemporary style,it can be seen that protective talisman,a product of folk culture,has changed from "Shintoism" to "humanism".Through the external level,middle level and internal level of the culture,the attribute characteristics of protective talisman and cultural and creative products are integrated and applied to express the cultural meaning of the product,combining with the metaphor to establish the product context.The output of the design model of the cultural and creative products of folk belief and auspicious culture can strengthen the transformation and performance of products in cultural meaning,so that the cultural and creative products that take the protective talisman as the image can be designed more properly.Moreover,the design of the cultural and creative products of folk belief and auspicious culture will be given a foundation and all the products design about folk culture will be given a reference.Finally,based on the design model and combining with the cultural connotation and relevant attribute,design the cultural and creative products of the protective talisman.