Research On The Design Of Theme Events Guide System Of Center City

The world culture lead the city rushed to hold large theme, theme events not only bring short-term urban spatial pattern of gravity shift, also brought the advertising audience composition and size changes. Center city as a province comprehensive strength, vigorously to undertake the topic event is the opportunity of urban internationalization development, opportunities and challenges, in a short period of time the influx of a large number of people to central city advertising system bring great challenge.Advertising system today is no longer a simple signage support independently, street signs, but act as the guide, instructions, and a part of culture, is widely used in business circle, public facilities,urban transportation,community and so on.It's the media of information communication in urban space. Nowadays, national central cities in the comprehensive ability, the rapid development of economic strength, urban self-expression has become a means of promoting regional exchanges, the host of the theme events is the medium of self-expression, a good theme and guide system can guarantee people anywhere in the city, have a clear spatial cognition and orientation to the present large theme events. It can ensure the diffusion of information, contributes to the cognitive, cultural propaganda and expression.In this paper, the subject matter in the design of Shenyang theme event guide system, which aims to the complexity of the urban space information accurately convey to the target population rapidly, designed to serve the events and tourist visitors, has strong pertinence is the center of the city space advertising system. Within the scope of the events at a particular time and space, rapidly improve the readability of the city and the identification, for the rapid development of the north and the national central city theme events provide guidance to guide depending on the system design. At the same time for these nodes is related to media advertising system design, and production can load the APP mobile application. Series of guide media and APP better guide distribution of Shenyang visitor arrived more than every corner of the pavilion and the theme exhibition, at the same time bringing visitors to Shenyang other unique historical area.Paper is based on the analysis of domestic and foreign cities and thematic advertising system present situation, based on the first of three main concepts:center city, theme, theme events clearly define the design direction of advertising system, and represented by first-tier cities Beijing theme events advertising system case study analysis, at the same time about the present situation of Shenyang north central city space advertising system research, through questionnaire investigation, interview, data collection, analysis, get map of Shenyang city impression; Then, combining the spread of the subject matter, urban space traffic node, the readability of city texture, the aspects of interactive media advertising system and people, starting from the human-city guide system-events, focusing on analysis and discusses the three cross field, determine the spatial location of event advertising system proposed in this paper, content, style, the way to interactive media design, and finally, Shenyang urban space advertising system as the object, the research results of empirical research application specific movement based on the results of the study to the practice of design, to strengthen the practicability of paper.Research on the center of the city theme events guide depending on the system design process and the practice, in the human way finding and the theme guide system matching conditions, at the same time into the APP, interactive media design research to try for the domestic rare, changing and developing of urban space for providing new advertising design ideas, the results of reference can be applied to the production practice, produce good social benefits.