Research On Social Reality Documentary Development Strategy

Social reality documentary is an important part of documentary. This documentary from our side of civilian perspective, the documentary will focus on the reality of our lives, and truly meet the pursuit of art.The social reality documentary is regarded as the mirror of tomorrow's history and social reality, in which the documentary value of social reality documentary highlights the important part of its own value system. In addition, authenticity and reality of social reality documentary record perspective to closer to the public, from the documentary itself reflected the life condition and the social development and progress to make audience empathy, to convey a kind of humanistic care through the documentary itself. And then, the social reality documentary as a special commodity, due to the popularity of the contents of its works, and by many of the documentary creator and broadcast platform favored, thus brought about by the economic value also in a certain extent promoted the development of the film industry.However, throughout the development of social reality documentary several courses, you can clearly see the problems and challenges in the development process. First of all, the social reality of the documentary relative to the theme of human history, natural science and education, the number of the subject of the documentary is relatively small. But we do not lack of sources of material under because of this phenomenon, because social reality documentary subject itself has limitations, because its draw materials on the reality of social life, if without breaking the theme itself authenticity conditions of themes in creation, it is easy to fall into the more politically sensitive areas, and related rules and regulations even the theme of today's society does not conform to, which the influence of the economic value of social reality documentary also hinder its development. In addition, the use of social reality documentary for the creation of the technique is relatively simple, reducing the visibility of the documentary itself. Under the new media environment, traditional media marketing mode has not adapted to the current social environment, including the social reality of the subject matter, the film did not form a complete industrial chain, lack of appropriate funding and policy support, lack of platform broadcast etc. problems have hindered the social reality documentary development.To see the value of social reality documentary and problems encountered in the development process, this paper in the collation and summarized based on the analysis and research on the field of domestic and foreign scholars, will focus on from the future development strategy of social reality documentary were more detailed exposition and research. This article on how to improve the quantity of the creation of social reality documentary; dig the theme, the rational use of source material; to improve the quality of social reality documentary through the creation of diversity and innovation, using various narrative techniques to enhance documentary narrative; with the development of new media environment, communication channels and marketing strategy of the innovation of social reality documentary, increase capital investment and policy support, the expansion of the documentary broadcast platform, combined with the new direction for the development of international documentary, summed up a suitable social reality documentary development fundamentally, thus promoting the development of social reality documentary industry as a whole.