The Relationship Between Attraction?Satisfaction And Revisit Intention

With the ethnic cultural tourism industry playing an increasingly important role in the construction of international tourism island, protecting ethnic culture is more and more urgent. In order to promote the outstanding contributions for the ethnic cultural tourism in tourism industry, this paper, taking Gu Li miao cultures of Hai nan area as an example, will study the ethnic cultural tourism attraction, satisfaction and revisit intention. The paper uses not only SPSS statistical software, including Descriptive analysis,the exploratory factor analysis, single factor variable analysis, etc..but also AMOS software to establish integral equation between the attraction, satisfaction and revisit intention,then estimate the illegal inspection, adaptation degree verification and analysis such as parameter estimation. In the end to find the influence between relations, and to compare significant difference between the demographic variables on the attraction, satisfaction and revisit intention.The results show that:(1) ethnic cultural tourism attraction has significant positive effects on satisfaction; (2) The ethnic cultural tourism attraction has significant positive effects on revisit intention; (3) The ethnic culture to revisit intention has significant positive influence on tourism satisfaction; (4) Parts of Demographic variables have significant difference on the ethnic culture tourism attraction, satisfaction and revisit intention variables. According to the results, the paper also puts forward the corresponding management suggestions to the case.