Post-emotionalism Practice In Video Advertising Design

The graduate design topics is Post-emotionalism practice in video advertising——used the Perfect Time Film Studio video advertising design as an example.Hangzhou video studio should be a good time requirements,promote their brand image and improve its brand recognition.Design from the consumer market demand conditions starting point ad targeting will appeal to the public's emotional needs.Related theories after sentimentalism were studied,and as a theoretical basis to determine the "my good times,my memories," advertising theme,complete with a three shot after sentimentalism features video ad production.Consumers expect advertising to arouse the inner emotional resonance,and links to the brand image,and brand image to convey,the purpose of improving brand awareness.Demand research report,the first of the domestic status of the image service industry status quo and a good time to find out about the video studio.Then,the consumer research,the demand for the target audience preferences advertisement receiving,brand awareness and competitive brand analysis.Questionnaires through interviews,documentation and inspection network and other ways to collect,research,found that the current multi-video studio through cooperation with relevant institutions and fairs channels to obtain business.Studio in terms of publicity,the actual work will be more invested in their own social networking platform up promotion,basically no brand with tailored advertising to promote their brands.Therefore,consumers in the choice of the consumer,the video studio brand awareness is relatively weak."Good old days" Imaging Studio To market homogenization of the status quo to the fore,they must establish their own unique brand image,and thus increase brand awareness.Literature studies,according to the public the emotional needs of advertising appeals positioning,after emotivists theory study to sort through read a lot of literature,focusing on the concept after sentimentalism,features and cultural representation after sentimentalism after emotional analyzed,summed up after the three characteristics of emotion after emotion and Literature,manifestations movie work,to extract suitable for the design of video advertising expressions guidelines,based creative design provides a theoretical basis.Report design process,this graduation project from the brand name of "perfect time" to start extracting "time" and "memory" are two key words to determine the advertising theme "My times,my memories." According to the specific topic of creative copywriting and ad scripts,filming a video ad produced three were "childhood articles","Environment" and "love chapter." Camera language film to screen debris,conscious lens,lens and other imagery concept has a rear sentimentalism features to the performance,run on video sites and social networking media.