The Design And Promotion Of Virtual Image Speaker In The Internet Brand-iKer

This paper,in the form of creative reports,describes the design and application process of the virtual image of the Internet financial brand love guest chips.On the one hand,with the rapid spread of the Internet and mobile media,the dramatic increase in the number of Internet brand with with the traditional brand of Internet,Internet banking platform arises at the historic moment,the major financial brands and well-known business have launched numerous projects to raise.On the other hand,with the rapid development of the domestic public aesthetic level,the young mainstream consumer groups tend to pursue self identity in the virtual environment.Regardless of the enterprise or the audience,to attract the eye and trigger emotional resonance of the cartoon images are showing an increasingly high demand.However,at present,the research paradigm of this topic is relatively simple,there is less academic dialogue in the field of design and marketing,and the lack of comprehensive research results in interdisciplinary fields.The emphasis of their research is different,and the research environment and background update speed is too fast,it is inevitable to cause the research of one-sided.The creation of introduces the idea and process of creation,according to the demand analysis and positioning of the Internet brand,study the virtual image from the design,adjustment and deepening,extend to the whole process of application.Make theoretical analysis on the process related to the brand marketing and promotion,user behavior preference analysis related topics;creation involves "iKer" image setting,standardized mapping and application specification and application effect.In the application,the brand integrated marketing as the premise,is divided into "online" and "offline" two aspects of service in the current brand marketing promotion in the common effective form.However,due to the limitation of subject,many theories of related fields have not been discussed in depth,and in the end,this paper expounds the shortcomings of this study and the future research direction.I hope this paper can play a guiding role in the future brand virtual image design,promotion and dissemination.