Research On The Application Of Cartoon Images In Internet Brand Design

With the vigorous development of the Internet and the fierce competition between Internet brands,brand images without individual characteristics cannot be loved by the public,and the number of brand loyalty fans is the core of measuring brand value.The personality characteristics and humorous personality of the brand cartoon image are more in line with the ideology of entertainment life of young users in the Internet era,and can weaken the commerciality leaked in brand communication.Therefore,the application of cartoon images in Internet brand design needs to be studied in depth to sort out a method system.This paper mainly researches through data collection method,literature research method,case analysis method and general induction method.First of all,the concepts and characteristics of cartoon images and Internet brands and the factors that affect the cartoon images of Internet brands are summarized.Then,by analyzing successful cases of domestic and international brand cartoon images,it is concluded that the creative elements of Internet brand cartoon images must be communicative,hot,Storyline,user projection,and unique speciality;in the design and expression,we need to extract super symbolized simplified graphics,two-dimensional humanized design style,and dynamic design with distinctive personality;at the same time promote the cartoon image of the Internet brand In terms of methods,it should show the characteristics of light weight fun,participation experience,business cooperation,and scene interaction.Finally,combined with theory and practice,a set of cartoon image design and innovative applications of the Internet tide brand is made,and its positioning analysis,design ideas,and design process are completely sorted out,and a complete set of graduation design results are finally presented.The future Internet brand cartoon image design and application provide some references.