A Study On Product Identity Design Based On Behavioral

The homogenization phenomenon of market is increasingly common,it makes the enterprises shift their attention to product identification gradually.With the guidance of product identity design,the enterprises use the product with consistent features or style to strengthen the image of enterprise,which is in the heart of the public.The user's request for the product has changed from the form to the behavior experience of product gradually,but the currently method of product identity design remains in the design of product appearance or simply pursuit a unified style.The viewpoint of product identity design needs to be transferred to the user's behavior or the process of using the product.Therefore,it is necessary to establish the identification design from the angle of behavior,and establish a more scientific and systematic product identity design strategy.This paper has put forward product identity design method based on behavioral recognition to solve the two major problems: One,how to define product behavior recognition;another,how to study product behavior recognition based on the analysis of user's behavior.These two problems are mainly related to the research of user's behavior and product identity design.By collating the related literature of product identity design and user's behavior,it analyzed the relationship between user's behavior and product identity design,proposed the concept of behavior identity design and summarized its construction elements and function.It presents perceived behavior?operating behavior and cognitive behavior as the construction factors of behavior identity.Secondly,combined with the current methods of product identity design to make a comprehensive analysis,and develop a construction pattern of product behavior identity.The construction pattern of product behavior identity includes analysis,extraction,optimization and setting four stages.Analysis stage includes product series analysis and user behavior analysis,based on the result of analysis to extract behavior identity gene in extraction stage,according to the behavior identity gene make a series of designs and preliminary select in optimization stage,through second selecting for retained to get the final design in setting stage.It verified the research method of product behavior recognition design with the design practice of juice extractor in this paper.Firstly,Observed the behavior of the users using the juice extractor,then analyzed the needs of users' behavior and extracted the behavior recognition gene,and combined the behavior recognition gene to get the design draft of juice extractor series.Finally,made an evaluation and selected the final design draft.