Research Enterprise On CI Design Based On New Media Environment

The thesis takes changsha chuangyi daily necessities Co.Ltd.as the research object to study the CI design under the new media environment.The company has been operating for many years and has certain brand strength,but it has not formed a complete CI system,so it is difficult to win both ways in the emerging market competition.This design is based on the actual situation of the enterprise as a starting point,to find out the strategy to solve the problem,and develop the corresponding countermeasures,for the enterprise tailored to a set of image recognition system in line with the development of the enterprise,really make consumers feel at ease,visual comfort.This paper consists of four chapters.This paper consists of five chapters.The first chapter is the introduction,which summarizes the background,purpose and significance of the topic,the research status at home and abroad and the innovation of the topic.The second chapter is the research on the plasticity of corporate image under the new media environment,mainly discussing the influence of new media environment on corporate image building,the design principles of corporate image building,and the importance of corporate image building.The third chapter is the content of enterprise CI of Changsha Chuangyi Daily Necessities Co.Ltd.which analyzes the urgent problems of corporate image,brand and market positioning.Discuss the main content of the company's CI in the new media environment and the corporate CI strategic plan to be made.The fourth chapter specifically analyzes the CI introduction and implementation of Changsha Chuangyi Daily Necessities Co.Ltd.MI is the core and soul of the whole CI system and reflects the core ideas and values of the enterprise.BI is the embodiment of the internal spirit of an enterprise,which can be transformed into something tangible.Visual identity(VI)is the foundation of corporate image and the ultimate embodiment of CI design.The fifth chapter is the specific plan for VI design of Changsha Chuangyi Daily Necessities Co.Ltd.This thesis and design make a comprehensive analysis of Changsha Chuangyi Daily Necessities Co.Ltd.determine the corporate style and corporate positioning,and put forward Suggestions for the development of the company in the new media environment.Use simple color to express the idea of the enterprise,do a simple and not brief;With lovely cartoon configuration pulled close the interval with consumer.Through analysis and design,complete the corporate identity design.