Microblogging Information Affect User's Attitudes

Social networking sites (Social Networking Sites, SNSs) is an interactive online community of social support, which allows the individual to maintain the relationship between the network and the ability to actively communicate and exchange (Krishnan & Atkin,2014) with others. The most popular foreign social networking site is Facebook, as of 2013, there are over 1.1 billion active individuals (to find data as of 2015) on Facebook. Domestic social networking site QQ space, microblogging number of users has reached 500 million, respectively. Facebook is the most popular.These social networking sites play an important role in people's lives and affects all aspects of their psychology and behavior. Social networking sites affect our memory, information processing depth, prejudice, self-esteem level of well-being, interpersonal relations (Yao Qi, Ma Huawei, Yan Huan, Chen Qi,2014; Wilson, Gosling, & graham,2012; Nadkami & Hofmann,2012; Rauch & Schanz,2013).This study was designed to investigate the people in Wuhan, what kind of impact and attitude is generated to them. Wuhan to the outsiders left a "temper" "rude," "noisy" image, but also to outsiders left a "warm", "straightforward" impression. Wuhan microblogging contines different kinds of information, so what effects it is to outsiders?Our first experiment aimed at the different attitude change to different information on the microblogging. The eye movements were tracked when the two groups read positive microblogging and negative microblogging, while using the implicit, explicit two ways to measure the attitude to Wuhan people. Experimental results show that the two groups of subjects IAT effect a significant difference, indicating that the microblogging information on implicit attitude subjects had an impact. Meanwhile, the reaction with the free recording explicit attitude results showed subjects explicit attitude had changed significantly. Two subjects in the "average watching time" "in pupil diameter," "average saccadic amplitude" and "blink" on a significant difference. Description two subjects at the different properties of the material processing, machining strategies adopted are different.Our second experiment was designed to investigate what factors affect the attitude, which are different motivations, different cognitive styles of the people. The results showed that motivation and cognitive style in the processing of negative tweets, in saccade amplitude, blink, watch each picture significant interaction time. The motivation, cognitive style on attitude change, interactions and main effects were not significant.