Study On The Problems And Countermeasures Of The Rural Cultural Market Management

At present, the wealthy farmers increasingly focus on improving the cultural life and cultural needs. But rural culture and the spiritual needs of farmers still be overlooked usually. Since the poor rural cultural facilities, public cultural supply is small and low quality of farmers,many farmers cultural life is quite monotonous, their spiritual and cultural needs unmet. Illegal publications, inferior cultural products occupy the rural cultural market with the development of Rural cultural market is still immature. Unlicensed entertainment, video games or the document business practices spread for the objective conditions of rural areas,Barriers to market entry and so on, seriously disrupting the order of rural culture market and restricting the development of rural cultural market. Therefore, Strengthen rural cultural market management, promotion of rural cultural market healthy and orderly development is very important.In this paper, the relevant literature on rural cultural market management at home and abroad were summarizing analyzed.The basic meaning of Rural Cultural Market, Cultural Market Management and Rural Cultural Market Management, Market Failure Theory and Transformation of Government Functions Theory has been studied.It takes the rural market management in Taishun County for example, describes the current rural market and rural market management and existing problems of rural market management in transportation engineering in Taishun County by means of questionnaire survey, field research, and analyzes the causes for the existing problems.Finally, guided by Deepening the reform of comprehensive law enforcement,Deepening the law enforcement ranks,Grasping team building mechanism,establishing mechanism of Territorial,establishing mechanism of joint enforcement,improving the supervision promote countermeasures of the Rural Cultural Market Management.