Countermeasures On Strengthening The Management Of Cultural Market In Liaoning Province

The 18th National Congress report of the Communist Party of China point:" Promoting socialist cultural power construction, the development of cultural industry has become the pillar industry of national economy. The development of new cultural formats,, must improve the cultural industry scale, intensive, professional level. With the establishment of market economy system and continuous improvement, the overall economic and social development and people’s living conditions gradually improved, the cultural industry has become a more and more important way to meet people’s diversified, multi-level needs. In 2012, the added value of 26200000000 Yuan in cultural system of Liaoning province culture industry, grew 31% than 2011, culture industry investment amounted to 10130000000 Yuan. The national cultural industry demonstration zone and demonstration base 15. The Twelfth Five-Year Guideline of Liaoning is put forward during the 12th five-year plan to realize the great-leap-forward development of cultural industry. To promote the cultural industry has become a pillar industry of the national economy, the formation of 10 furniture has a greater impact on the Provincial Cultural Industry Park, provincial excellent enterprise culture to cultivate the 20 furniture to have certain competitive power and influence, the launch of 30 outstanding cultural products.In crease the province’s cultural system value of cultural industry accounted for the proportion of GDP of not less than 1.3%, the average rate of increase to not less than 30%, increase the final value of cultural industry reached 50000000000 Yuan, the strategic goal of the comprehensive competitiveness among the forefront of the country. The countries and provinces have become increasingly aware of the role of cultural industry of a pillar of the national economy, and vigorously promote the development of cultural industry.In this paper, based on the development of the cultural industry guidelines and requirements in China and the twelfth five-year guideline of Liaoning province, according to the present situation of Liaoning culture industry development, based on the actual situation of Liaoning province full analysis on the culture characteristics, proposed the Liaoning province culture industry development and the cultural market management strategy, in order to promote the orderly development of the culture industry in Liaoning Province, the health of the market.This paper is divided into six chapters:the first chapter is the introduction, mainly introduces the research background, research purpose, research significance and innovation. The second chapter introduces the theory of cultural industry, first defines the concept of culture and cultural industry, and then analyzed the domestic and international cultural industry theory, the final analysis of the cultural market management content. The third chapter mainly analyzes the condition of Liaoning Province cultural market and cultural market in Liaoning province is presented first out those characteristics, and analyzes the cultural market in Liaoning province is the problem sets causes these problems is what. The fourth chapter based on the analysis of the third chapter, puts forward the Countermeasures of Liaoning cultural industry development in Shenyang and the cultural market management. The fifth chapter is the conclusion part of the thesis.