A Study Of Consumerism On Tiny Times Series

Consumerism,which derived from Western,as a by-product of our market economy development in recent years,has widely spread in China.Chinese film,which is in the process of the industrialization,is not only the reflection of the ideological trend,but also a transmission machine owing to it comes as cultural and art.Choosing "cross-profession" director Guo's "IP adaptation" film Tiny Times series as the core case,this article makes a specific analysis of the consumerism of the film and the film in consumer society,attempt to find out some conclusions with kind of generality and regularity from the outstandingly-typical case.And then observes and thinks about the situation of contemporary Chinese films from the perspective of consumerism,looking forward to the trend of the Chinese film and television under the background of the age of the Internet.The first chapter in this paper mainly introduces the research background of this article and the significance of the topic,the research content and research method,literature review,the innovation and deficiency of research.The second chapter introduces consumerism in the foremost,laid a foundation for the full discussion.In consumer society,French philosopher Jean-Baudrillard came up with some concepts and theories that played a key role in this article,making points.But in the other side,the author also absorbed the liberal point of view,lay particular stress on the public position of consumerism and also expounds the end,the advantages of and balance in the discuss strong criticism of the academic mainstream consumerism rhetoric,understanding as abstract concept of consumerism as a neutral concept,pay attention to clear the advantages and disadvantages of both ends,also to contemporary Chinese society made to clarify the specific existing conditions of consumerism.The third chapter analyzes Tiny Times in detail from various aspects,such as casting,acting,roles,plots,brands,bodies,etc.Make a consumeristic critique on the series referring to the drawbacks of the consumerism mentioned in the previous chapter.As the soul of a movie,director Guo Jingming,would be the deep reason for the philosophy of film.Experience determines man's mind,and for this paper of adeeper layer,tracing back the Guo's history--started being known as a writer,finding out how era and experience made effect to Guo's consumerism philosophy.In the end of this chapter,the author also suggests disassemble and comments,arguing against Guo's contradiction to the criticism of consumerism.The last chapter draws some conclusions with universality in the research of the typical case of Tiny Times,and observes part of existence and development of Chinese contemporary film from the perspective of consumerism.And according to the advantages of consumerism emphasized in the second chapter,points out that even if Tiny Times made direct contribution and help for serious art films.Look into the art form,film,its consumptive deeply rooted in its own genes,that can't veto and neglect,and also don't need to fear about.Considering the background of the Internet age,the author made several reasonable inferences and prospects based on the art history and the present examples which are happening.