The Cultural Connotation And Expression Of Architectural Image In Diversified Context

Architecture as a medium, carrying a large amount of information, on-site experience is the best way to feel and read. But, time and space limit the people the opportunity of on-site experience, expression of the building need to through the media, people also need through the medium of buildings. Architectural image as a medium of construction and expression, is the photographer based on building material entity through images to convey a form of building ontology information and cultural connotation.Paper from the perspective of architectural image, combining with the relevant theory, semiotics, communication and narrative features in in-depth excavation of the architectural image symbols and architectural image and narrative relationship on the basis of the cultural connotation and expression of the architectural image for further discussion.Building as a symbol, mainly from two aspects of information to convey to the audience, on the one hand, as the ontology of conveying information, on the other hand, known as the carrier of information. Image the authenticity, integrity and the identity of the subject, is more close to the building site experience, thus can convey information more true, complete and accurate. Building image is on the basis of the construction of media properties, and expression of architecture. Image as the construction of the media, television documentary, television, film and television play these three forms. TV documentary from the perspective of architectural structure, architectural style, architectural form introduces the appearance of the building, the connotation of construction from the perspective of historical humanities. And in TV programs, building as a cultural landscape, in the form of a shooting environment or tourist attractions, the audience attention under the guidance and the suggested building, forming impression with tendentiousness. Content of the building as a scene into the plot, the plot to have the effect of rendering and foil.Construction is image creator based on building material entity through the inner meaning of the images convey architecture a form referred to in. So, building image symbol characteristics. Architectural image as a symbol in conveying meaning, with humanity, semantic and arbitrariness. Architectural humanism embodied in image symbols, images as symbols have the function of the cultural message. Read the sign system of architectural image, is actually in the experience, understanding the meaning of architectural culture. Hierarchy theory of culture structure is summed up in four aspects, namely material culture, spiritual culture, system culture, behavior culture, this four aspects can be covered by the building image symbols to reflect. Building the semantic of image symbol, through "metaphor" and "metonymy" two basic patterns to convey meaning. Building image symbol metaphor makes it has beyond the meaning of the image itself. Construction of image symbol metonymy which refer to and the relationship between objects. Building image of symbolic meaning is uncertain, and the arbitrary. Symbol of the relationship between the signifier and the signified is arbitrary, their relationship and there is not inevitable relation, but from symbol creator's subjective rules and members of the community of common conventions. Image creator will join in the process of creating image subjective factors.At the same time, building image in the process of narration can rise as time background, the reflection and the humanities, the action of creating the atmosphere of artistic conception. Building images of different periods, different style of architecture, can be used as a narrative space and time background, era background and space environment of metasomatism of the action. Image narrative needs in specific scenarios, typical and humanities building, and can reflect and it allows the audience find everything new and fresh, leave deep impression. Can reflect the humanities building image, reflect the construction and the humanities can also help the narrative, between the two complement each other. Using building image mapping the fate of the characters, describe the inner world of the characters, the architectural image does not only exist as to show the physical space, is also the psychological of narrative space, when the scene, build an atmosphere of a kind of artistic conception.Finally, combined with the graduation work technique, this paper discusses how to use images to better present buildings, expression. In reduction of real buildings, can be used in a practical technique, such as using the close-up magnifying architectural details, using long reflect spatial relationships, apply overlooking the lens show wonders perspective. During excavation construction of cultural connotation, can use the technique of expression, such as using time-lapse photography show construction of smooth shadow irregular change, using the fixed point prominent building vitality and history of photography, using interviews unscramble architecture.