Research On Internet Brand Image Building Strategy From The Perspective Of Public Welfare Undertakings

With the Internet era coming,internet companies increasingly capture the public,which lead to the focus of internet corporate responsibility,moral norms and other severe issues.This essay will explore the strategy of brand image construction from the view of public welfare under the background of overacting of economic development;find a new direction of internet enterprise brand image from the unique perspective;offer a new method to shape a good social and public brand image.This article mainly uses the literature analysis method,the case analysis method and the cross discipline research method to discuss how to shape brand image from the view of the public service angle.Meanwhile,the essay also analyzes how internet companies relate to the public welfare,which bonds the psychology theory,economics theory and social theory.In this case,to criticize the strategy is based on the concept level,practice level and management level,because most of the Internet companies are in the primary stage of exploration of public welfare,which lead to the deep understanding of public awareness and the management of internet companies and other public organizations.The importance of this essay is to provide four optimization strategies from the view of public welfare.The strategies are propagating public mainstream values,mining new functions of molding,strengthening the supervision of the initiative internet public welfare,and establishing long term operation mechanism of corporate philanthropy.Hope that these strategies can arouse the attention of more people in the industry,which is in order to promote the effective combination of Internet and public welfare,health,long-term internet enterprise brand image and lead a correct development trend of internet welfare,building a harmonious internet surroundings.