The Value Evaluation Research Of Perfect Pictures Company Based On Market Approach

In recent years, the national macro-policy, local support policies for the rapid development of the film industry to create a more relaxed, supportive environment. Promoting the rapid development of the film industry, with the continued growth of the national economy, the people's living standards improve, people's demand for cultural products.Television business are favorable by capital market, as listed smergers acquisitions?restructuring?finance, etc.These proposed objective requirements for the value of film and television companies. Pictures company is the cultural and media industry, compared with manufacturing and other enterprises, with asset-light, heavy and creative characteristics,so its enterprise value is difficult to determine.This article defines the concept of film and television business, describes the value of the characteristics of television companies that in the current market environment, the market valuation method is most suitable for film and television companies. In this paper, CEA assessment Perfect Pictures Company as an example, through analysis, that assessment agencies use market methods to assess the value of the perfect movie business, there are many problems, such as:value ratio multiplier inappropriate choice; in comparison with comparable companies adjustment, ignoring the characteristics of film and television companies, film and television did not consider the company's core assets, and therefore choose not comprehensive adjustments for various factors affect the value of the perfect film company also did not properly sorted and given weight.In order to slove these problems, we choose the ratio of enterprise value multiples as the value of the multiplier, fuzzy comprehensive evaluation method and AHP, improved case evaluation program. Fuzzy comprehensive judgment method to correctly determine the factors that affect the company's film and television, using AHP to determine the weight of each factor weight, resulting in a reasonable, objective and accurate assessment of the value of the enterprise. Television Corporate Valuation practice verify the feasibility of market laws.