Research On Value Evaluation Of Film And Television Enterprises Based On Fuzzy Real Option

In the material rich and rich today,the people of the spiritual and cultural life needs are getting higher and higher,which for the development of cultural industries to put forward higher requirements and challenges.Among them,as the representative of the cultural industry film and television media industry development has become the focus of attention.Especially in recent years in the capital market performance is very active,increasingly frequent mergers and acquisitions,so an accurate assessment of its value has become the focus of asset evaluation industry research.In this paper,the paper analyzes the applicability of the real option pricing method in the valuation of the potential value of the film and video by analyzing the characteristics of the film and television business and the applicability and deficiency of the traditional valuation method.The fuzzy mathematical theory is introduced to improve the real option pricing model.Taking the Huayi Brothers as an example,the results of the traditional B-S model and the fuzzy B-S model are compared and analyzed.It is proved that the fuzzy B-S model is more accurate and the valuation interval of the enterprise value is obtained.Through the analysis,it is concluded that the current market value does not reflect its intrinsic value well.The introduction of the real option theory can better estimate the uncertainty of the intangible assets brought by the intangible assets,and the fuzzy mathematics theory The amendment of the law can improve the scientificity and accuracy of the valuation.Which is of great significance for the development of the theoretical system of valuation of film and television enterprises.