The Development Trend Of Masses Musical Culture Under The Visual Communications Of "The Voice Of China"

"The Voice of China",broadcast by Zhejiang TV in July 13,2012,has swept the country and obtained nice society and economy benefit.Its television ratings soar from 1.5%in the first period to 3.34%the fourth period.Up to September 21st,its ratings break through 5.0%and led in the ratings among provincial-level variety show for 2012."The Voice of China" is a model of successful cooperation between Zhejiang Satellite TV and the Chanxin Production of STAR.It is not just and excellent talent show,but also a beneficial attempt to promote Chinese TV media to transform from elitism to popularization.Under the influence of four famous singer tutor,Liu Huan,Na Ying,Yang Kun,and Harlem Yu,the team brought up many talented music dreamers.At the same time,the visual communications of "The Voice of China" lay a solid foundation for the masses musical culture popularization.The rapid development of science and technology,especially the breakthrough progress on digital technology,provided technical support for the visual communication of masses musical culture.With the impact of current market economy in particular,we need to consider the culture ecology problem.Therefore,the promulgating of the masses musical culture must persist in the correct development direction.